Deceptive and subliminal advertising in corporate America: Value adder or value destroyer. (2005) Journal of Applied Management and Entrepreneurship, 10(1), 29-41.A frequently under-scrutinized area of ethical practice in marketing, deceptive and subliminal advertising has been used to convey messages intended to persuade and influence consumer behavior. With the increasing focus on ethical lapses in corporate America, such advertising is explored in this discussion as a potential psychological and behavioral socialization method perceived by many as efficacious and putatively detrimental in its effects. The results of a qualitative survey are summarized. Recommendations are provided for assessing deceptive or subliminal advertising and its role in social value maximization. ISSN: 10071158 |
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